Added to YB: 2026-10-08
Pitch date: 2026-10-03
BKNG [bullish]
Booking Holdings Inc.
+4.49%
current return
Author Info
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Company Info
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Market Cap
$119.0B
Pitch Price
$158.67
Price Target
228.00 (+38%)
Dividend
1.06%
EV/EBITDA
11.49
P/E
17.51
EV/Sales
4.34
Sector
Hotels, Restaurants and Leisure
Category
value
Booking Holdings – AI is a Real Threat, But It’s Overestimated
BKNG: Booking Holdings’ 40%+ global OTA share, 34% TTM FCF margin and mid-teens EPS growth are priced at just 15x 2026 earnings and 13x FCF, with a 1.06% dividend yield. AI agents may capture the initial customer interaction, impose fees and weaken pricing, but Booking’s fragmented supply and fulfillment infrastructure limit disintermediation. An 18x 2028 multiple supports a $228 target from roughly $162, implying ~16% annualized returns including dividends.
Read full article (18 min)