Added to YB: 2026-10-08
Pitch date: 2026-10-06
1913.HK [bullish]
Prada S.p.A.
+2.61%
current return
Author Info
No bio for this author
Company Info
Prada S.p.A. produces and distributes leather goods, footwear, and ready-to-wear products worldwide. The company offers its products under the Prada, Miu Miu, Church’s, Car Shoe, and Versace brands.
Market Cap
HKD 10.7B
Pitch Price
HKD 36.80
Price Target
N/A
Dividend
3.96%
EV/EBITDA
7.18
P/E
13.53
EV/Sales
2.42
Sector
Textiles, Apparel and Luxury Goods
Category
value
Miu Miu superiority - Prada S.p.A.
1913.HK: Prada trades at roughly 12x earnings, well below luxury peers; Prada and Miu Miu continue to rank well, while Miuccia Prada combines design leadership with business discipline. The market also appears not to price in the recent Versace purchase, a distressed asset with substantial brand value but little revenue; Prada is presented as unusually well placed to make the brand work.
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