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Added to YB: 2026-07-16

Pitch date: 2026-07-13

PPL.AX [neutral]

Pureprofile Ltd

-6.9%

current return

Author Info

No bio for this author

Company Info

Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States.

Market Cap

N/A

Pitch Price

AUD 0.03

Price Target

N/A

Dividend

N/A

EV/EBITDA

N/A

P/E

N/A

EV/Sales

N/A

Sector

IT Services

Category

growth

Show full summary:
DMX Australian Shares Fund Portfolio Holding: Pureprofile Ltd.

PPL.AX (holding update): Data/insights co down 18% despite strong fundamentals. Reached NPAT profitability on organic growth + tuck-in M&A. Selloff from offshore institutional selling, CEO share sale (tax obligation), and fears of dilutive capital raise for larger acquisition. Now a test of mgmt's capital allocation.

Read full article (1 min)