Added to YB: 2025-09-03
Pitch date: 2025-07-14
CRCT [bearish]
Cricut, Inc.
-34.11%
current return
Author Info
No bio for this author
Company Info
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
Market Cap
$1.3B
Pitch Price
$5.00
Price Target
3.30 (-51%)
Dividend
3.12%
EV/EBITDA
10.88
P/E
16.09
EV/Sales
1.55
Sector
Household Durables
Category
N/A
Cricut, Inc. - $CRCT (short)
CRCT short: DIY cutting machine maker facing subscriber cliff as 90-day users decline since Q4'23, 88% penetration reached. Q1 beat inflated by ~$8M one-time items (obsolete inventory reserve, Michael's receivable). Consensus 2026 EBIT $60M vs est $50M. Intense competition, declining scrapbook market. PT $3.30 vs current, 52% downside. CEO sold $8M YTD.
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