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Added to YB: 2025-06-19

Pitch date: 2025-06-16

9992.HK [neutral]

Pop Mart International Group Limited

-46.35%

current return

Author Info

Maius Partners we publish deep, ground-up investment research on companies and themes the market has not yet fully seen. We work across global markets, draw on primary sources in multiple languages, and apply a single standard to every idea we touch: is this greater than the market believes? Sign up for the newsletter.

Company Info

Pop Mart International Group Limited, an investment holding company, designs, develops, and sells pop toys in the People’s Republic of China, Hong Kong, Macau, Taiwan, and internationally.

Market Cap

HKD 170.7B

Pitch Price

HKD 271.19

Price Target

N/A

Dividend

1.83%

EV/EBITDA

8.01

P/E

13.07

EV/Sales

3.97

Sector

Specialty Retail

Category

growth

Show full summary:
The Labubu Trilemma

9992.HK (overview - challenges ahead): Labubu 'ugly-cute' toy phenomenon driving Pop Mart's explosive growth (+200% YTD) at 50x fwd P/E. Impossible trinity: 1) maintain Veblen status (exclusivity, $90-400 resale, one sold for $150K) 2) drive shareholder growth 3) avoid social disorder & regulation. Scarcity strategy fuels scalpers & chaos.

Read full article (8 min)